I’ve recently written my thesis, entitled ‘The way women are represented in South African media and how this negatively affects the way in which they perceive themselves.’ It took ages, was a huge shlep, but it’s done and I’m proud of it.
For the next 6 months, we’re spending our time coming up with design solutions for our thesis. I’ve decided to concentrate on teenage girls, and started looking for a brand that I’d be happy to associate myself with.
Round about the same time, there was a bit of a drastic event taking place in the States - Seventeen Magazine US had pledged to stop photoshopping girls’ faces and bodies - a huge jump forward in promoting a healthy body image for young girls. You currently sign their pledge here, or the SA Seventeen magazine pledge here.
I decided that I wanted to align myself with the Seventeen Mag brand for my Btech project. I had interned at Seventeen magazine for a week when I was 16, so I was already familiar with them. I was aware that they included a homework diary in their December issue every year, and thinking back to my own obsession with homework diaries in high school (here & here) I thought that I’d take a crack at re-envisioning what a homework diary is supposed to be.